The Worst Superbowl Ads of 2015.

Let’s face it. Ugly can be expensive. Really expensive. Score of agencies and clients primp and pride fully show off their amazing Superbowl spot to the world. And it’s bad. Sometimes really bad. The possibility of being memorable is a distant spot in the rear view mirror. While most consumers are focused on the game, there are a select subgroup of people who prefer to watch the Superbowl ads.

While most reviews try exude only happy thoughts, like puppy and rainbows. We thought it might be more interesting to share with you what ads made us cringe. And if you watched the Superbowl spots you might just think so, too.

Nissan’s With Dad.

Please pass the syrup. This spot depicted an absent father, but even with the Jim Croce music and editing, its just too difficult to pull this emotion off in 90 seconds.

WeatherTech:

While storytelling is a challenge in 30 second spot, this commercial is so uninteresting. There is nothing visually memorable about this spot. And its sad too, since it’s a great commercial brand and I own these floor mats.

Fiat 500X The Flat Blue Pill:

I’m sorry was this a Viagra or Fiat commercial. While this was supposed to emulate whimsy, as an older couple look forward to relations (can we say sex here?) but lost the little blue pill to a fiat. It’s a pretty obvious takeaway, little disappointed that it wasn’t something more unique.

Discover Surprise:

Surprise that a goat can scream? Me too. Until the Geico commercial. This spot is formulaic, predictable and again we question why Discover card used this creative for the Superbowl.

Lexus Make Some Noise:

Take all your extra B roll footage, use some stock video, edit the hell out of it and then you will have a Superbowl spot. Or not. I guess Lexus though if there were more quick edits to the spot, a storyline would not be needed.

#Vacation